Free Checklist Best Practices for Development: Pardot Landing Pages & Emails

The kind of checklist you can get excited about!

 

Whether you’re well-versed about what it takes to develop top-notch Marketing Cloud Account Engagement (formerly Pardot) emails and landing pages, or you’re just getting started, having a comprehensive checklist nearby is a handy resource to help keep you on track.

Our Best Practices for Development: Account Engagement Landing Pages & Emails Checklist is designed to clearly and explicitly outline everything you need to keep in mind when creating your emails or landing pages – just in case you forget or need a refresher!

Here’s a brief overview of what’s on the checklist:

• Developing landing pages in Account Engagement
  • A guide to whether or not you should use Landing Page Builder or custom code
  • Landing page best practice tips
    • Messaging
    • Design
    • Forms
• Developing emails in Account Engagement
  • A guide to whether or not you should use Landing Page Builder or custom code
  • Email best practice tips
    • Components of an email
    • Design
    • Images
    • Links
    • Bulletproof Points
    • Locking down sections
    • Testing