Journey mapping
Integration and tracking
Automating journeys
From mapping your typical customer journey, to understanding which Marketing Cloud Engagement products are right for your business, this handbook is a fast guide.
Inside, you’ll find tips for the right approach and processes to follow to ensure the activity you run is omnichannel and delivers a positive customer experience (CX). We touch on the importance of integration and tracking, how to leverage data, and automating journeys with excellent tailored content.
Download the handbook and get started with strategic automated marketing that connects with the customer at each stage of their purchase journey.